Glossary
PEPE
A 2023 Ethereum memecoin around the Pepe frog meme — explicitly anti-utility, branded as pure meme — reached multi-billion-dollar market cap inside its first month.
PEPE launched in April 2023 with an explicitly anti-utility ethos: the contract is unverified, there is no roadmap, the team is anonymous. The token rode the Pepe the Frog meme into one of the fastest-growing memecoins in crypto history, reaching multi- billion-dollar market cap within weeks.
PEPE has become a reference point for "memecoin season" cycles — periods where attention rotates from infrastructure tokens to pure meme bets, often driven by Twitter, Telegram, and Discord community dynamics.